Google Ads That Actually Get Lawn Care Leads

Most agencies waste your ad spend because they don't understand lawn care seasonality. CurbSide builds and manages Google Ads campaigns built specifically for mowing, fertilizing, aeration, and cleanup — targeting homeowners in your service area when they're ready to hire.

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What We Do

CurbSide manages Google Ads campaigns specifically for lawn care businesses. We target homeowners in your service area who are actively searching for mowing, fertilizing, aeration, and cleanup services right now — not yesterday, not next week.

We handle everything: keyword research, ad copy, landing pages, bid management, and negative keywords. You focus on running your crews. We focus on filling your schedule.

How It Works

  1. 01
    We learn your business

    Service area, offerings, ideal customer, and what jobs you don't want. Every campaign starts with understanding your specific operation.

  2. 02
    We build targeted campaigns

    High-intent local keywords — "lawn mowing [your city]", "fall aeration near me", "lawn fertilization service" — matched to your exact offerings.

  3. 03
    We write ads that convert

    Ad copy written for homeowners, not for an algorithm. Clear service, clear area, clear next step.

  4. 04
    We optimize weekly

    We adjust bids, pause underperformers, and expand what's working — based on lead quality, not just clicks.

What's Included

  • Campaign setup and structure
  • Keyword research
  • Ad copywriting
  • Bid management
  • Negative keyword management
  • Monthly reporting
  • Landing page optimization
  • Seasonal campaign adjustments

Why We're Different

We only work with lawn care operators. That means we know things generic agencies don't:

  • "Spring cleanup" keywords spike in March — your campaigns need to be ready before then.
  • "Lawn aeration" converts better in fall — we adjust seasonal budgets accordingly.
  • "Landscaping" attracts the wrong leads for a mowing company — it's a negative keyword on day one.
  • Your service area is a zip code radius, not a metro area — we bid accordingly to avoid wasted spend on customers you can't serve.

Generic agencies don't know this. We do. It's the difference between paying for calls and paying for jobs.

Frequently Asked Questions

How much should I spend on Google Ads?
It depends on your market and goals, but most lawn care operators see results starting at $300–500/month in ad spend (separate from our management fee). Competitive metros may need more. We'll give you a realistic estimate for your area during onboarding.
How long until I see leads?
Most campaigns start generating calls within the first 2 weeks after launch. Google Ads is one of the fastest ways to get inbound leads — no waiting for organic SEO to kick in.
Do I need a website first?
It helps, but we can build you one. Our Website service includes a conversion-optimized landing page designed specifically for lawn care lead generation.
What if I only do mowing?
That's fine — we build campaigns specifically around the services you offer. Whether that's mowing-only or full-service lawn care, we target the keywords that match your actual business.
Can I pause ads in winter?
Absolutely. Seasonal pause is built into our billing. No charges during your off-season. We'll time your campaign ramp-up for when search volume starts climbing in your market.

Ready to stop renting leads from Angi?

Build a direct lead channel that you own and control.

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